For this group project we were to create an alternative themed tourism experience in Edinburgh. My group decided to create an Edinburgh café crawl with treasure hunt theme.
This is aimed tourist who love to eat in cafés and would want to visit some of the independent branded cafes in Edinburgh. In each cafe would have the opportunity to document their experience with series of photo cards. On the back of each photo would feature a map to lead onto the next café.
This idea will not only provide a fun tourist experience around Edinburgh but will help to promote the independent businesses that don’t get a lot of attention.
We started by going to visit some independent cafes in the area taking note of their styles, what they offer and taking photos.
My part of the project was then to create logos for the experience starting with sketches and finally creating a digital version of the logo design the group decided on.


Some of the images, particularly ones in the vertical section, contain text as typography in graphics is a particular interest of mine.








