Breaking the News 5

https://www.dezeen.com/2018/07/25/janson-goldstein-creates-bicoastal-atmosphere-alc-clothing-boutique-soho-new-york/

I wanted to share this article as it is of particular interest to me. This article is about the American architecture firm Janson Goldstein who have created a ‘bicoastal’ atmosphere in an ALC boutique in New York.

What I find interesting about this is the use of design and interior architecture to create different feelings and atmospheres.

“Each store is designed to draw from different parts of the brand’s heritage, playing into the designer’s bicoastal roots and world travels,” the architects said in a project description.

I like how the designers have put a lot of thought into this project. By breaking up the space in such a way they have enabled ALC to be able to tell different stories with their collection.

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